I bought shoes based on the "cute" factor for, like, the first time ever.
Typically I would have bought the plain black ones even though they were satiny, just 'cause black goes with everything. They were in my hands, dangling inches away from the bottom of the cart.
But.... They just weren't cute. I needed a pair of sandals besides my kitten heels, and I was after function. And I'm still surprised by my choice, but they still go with about anything, and even if they don't, at least they're cute!